With the adoption of hybrid working, client reassessed its existing real estate at Hudson Yards. The objective of this project was to evaluate the requirements of their new working methods and consolidate all brands under one roof. Extensive interviews and programming efforts were undertaken to determine the space requirements for various business groups and formulate an effective restack strategy. The identified opportunities not only complement the existing conditions but also establish workplace lab destinations to support hoteling, team collaboration, and focused work modes. The restack enhances team adjacencies, while new community spaces foster collaboration. The planned hoteling provides alternative work points and flexibility. The inclusion of biophilic elements, art, and branded graphics activates the client's building atrium, injecting vibrancy and energy into the office space. These design interventions seamlessly complement the timeless Coach classic aesthetic, supporting the brand's distinctive look.

Role: Lead Designer I NBBJ